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Polymarket has signed a deal to become the Official Prediction Market Provider of the ATP Tour and ATP Challenger Tour, adding live tennis streams for registered U.S. users alongside in-app trading on related markets.
The agreement is with Tennis Data Innovations, the ATP’s joint venture for media and data rights. According to the announcement, the deal also gives Polymarket exclusive U.S. streaming rights in the prediction-market category for ATP matches.
Deal covers about 20,000 matches each season
The partnership spans roughly 20,000 matches per season, including main-draw and qualifying matches in singles and doubles. The coverage includes major events such as Indian Wells, the Miami Open, the Cincinnati Open, and the Nitto ATP Finals.
For players and sports followers in the U.S., the key change is product integration: eligible registered users will be able to watch ATP matches live inside the Polymarket app while trading on related prediction markets at the same time.
Financial terms of the agreement were not disclosed.
ATP and Polymarket position the deal as a new sports-engagement product
David Lampitt said the ATP wants tennis “to be at the forefront” of how fans follow and engage with sports, adding that Polymarket gives fans another way to connect with the tour throughout the season.
Polymarket’s Ari Borod said tennis is “a natural fit for prediction markets” because momentum can shift in real time. He also said combining official data, live ATP streaming, and prediction markets in one place creates a more dynamic product for users.
The announcement also points to integrity oversight as part of the arrangement. Sportradar is identified as Tennis Data Innovations’ exclusive distribution partner and as a provider of integrity services, while Borod said Polymarket would work with TDI, Sportradar, and tennis governing bodies to help protect the sport’s integrity.
What to watch next
The announcement did not give a launch date for the new streaming and trading features, and it did not specify which ATP match markets will be offered first. For now, the deal stands out as a significant expansion of Polymarket’s sports offering in the U.S., particularly around a calendar that includes Indian Wells in California.
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Source: As reported by actionnetwork.com.
