New Billboard Calls Into Question Where Tribes Stand On CA Online Sports Betting Prop 27

Written By Matthew Kredell on August 17, 2022 - Last Updated on August 25, 2022
CA online sports betting billboard

Proponents of California online sports betting Proposition 27 have taken their campaign from the airwaves onto the streets.

A new billboard features the face of Middletown Rancheria of Pomo Indians Chairman Jose “Moke” Simon. It reads “California Tribes say YES on Prop 27.”

Campaign spokesman Nathan Click tells PlayCA that the billboard is part of a statewide campaign. The billboard pictured above was photographed by the author on Olympic Boulevard and Union Avenue in Los Angeles.

While ads on both sides of the expensive Prop 27 battle have dominated TV and radio airwaves in California, and been targeted to California residents using YouTube, this is the first billboard to pop up on one of the California sports betting propositions.

Click explained:

“We are running the most aggressive and far-reaching voter communications campaign in CA ballot measure history. Yes on 27 is reaching voters across digital, broadcast, in-language and out-of-home platforms highlighting the solutions to homelessness, mental health and Tribal support Prop 27 will provide California. These billboards have been up for a few weeks across every region of the state and are getting an overwhelmingly positive response.”

No on 27 campaign calls sports betting billboard a ‘deception’

The billboard continues an expensive campaign battle showing California tribal members on both sides of Prop 27.

While it’s true that multiple tribes support Prop 27, many more oppose the measure backed by national sportsbook operators.

As a result, a No on 27 campaign sees it as misleading for the billboard to indicate “California Tribes say YES on Prop 27.”

Kathy Fairbanks, spokesperson for the Coalition for Safe, Responsible Gaming, told PlayCA:

“This is more deception by the out-of-state corporations. The fact is more than 50+ tribes strongly oppose Prop 27, while only three tribes support it.  They can spend their $150 million any way they want but it won’t change the fact that Prop 27 is a massive expansion of online gambling that will send 90% of profits to the out-of-state corporations while leaving little for California and almost nothing for tribes.”

California tribes for and against Prop 27

Tribal sentiment on both sides of Prop 27 can confuse voters. Here’s a full accounting of where tribes stand on Prop 27.

Three tribes support Prop 27:

  • Big Valley Band of Pomo Indians
  • Middletown Rancheria of Pomo Indians
  • Santa Rosa Rancheria Tachi Yokut

Sixty tribes oppose Prop 27:

  • Agua Caliente Band of Cahuilla Indians
  • Augustine Band of Cahuilla Indians
  • Barona Band of Mission Indians
  • Bear River of the Rohnerville Rancheria
  • Big Lagoon Rancheria
  • Bishop Paiute Tribe
  • Blue Lake Rancheria
  • Cabazon Band of Mission Indians
  • Cahto Tribe of Laytonville Rancheria
  • Cahuilla Band of Indians
  • Chemehuevi Indian Tribe
  • Cher-Ae Heights Indian Community of Trinidad Rancheria
  • Chicken Ranch Rancheria
  • Cloverdale Rancheria of Pomo Indians
  • Colusa Indian
  • Dry Creek Rancheria of Pomo Indians
  • Elem Indian Colony
  • Elk Valley Rancheria
  • Enterprise Rancheria
  • Ewiiaapaayp Band of Kumeyaay Indians
  • Federated Indians of Graton Rancheria
  • Greenville Rancheria
  • Karuk Tribe
  • Ione Band of Miwok Indians
  • Los Coyotes Band of Cahuilla and Cupeño Indians
  • Manchester Point Arena Band of Pomo Indians
  • Mooretown Rancheria
  • North Fork Rancheria
  • Pala Band of Mission Indians
  • Pauma Band of Luiseño Indians
  • Pechanga Band of Indians
  • Picayune Rancheria of Chukchansi Indians
  • Pit River Tribe
  • Quartz Valley Indian Reservation
  • Redding Rancheria
  • Redwood Valley Rancheria
  • Resighini Rancheria
  • Rincon Band of Luiseño Indians
  • San Manuel Band of Mission Indians
  • San Pasqual Band of Mission Indians
  • Santa Rosa Band of Cahuilla Indians
  • Santa Ynez Band of Chumash Indians
  • Scotts Valley Band of Pomo Indians
  • Sherwood Valley Rancheria
  • Shingle Springs Band of Miwok Indians
  • Soboba Band of Luiseño Indians
  • Susanville Indian Rancheria
  • Sycuan Band of Kumeyaay Nation
  • Table Mountain Rancheria
  • Tejon Indian Tribe
  • Torres Martinez Desert Cahuilla Indians
  • Tule River Indian Tribe
  • Tuolumne Band of Me-Wuk Indians
  • Twenty-Nine Palms of Mission Indians
  • Tyme Maidu Tribe
  • Viejas Band of Kumeyaay Indians
  • Wilton Rancheria
  • Wiyot Tribe
  • Yocha Dehe Wintun Nation
  • Yurok Tribe
Photo by Shutterstock
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Written by
Matthew Kredell

A fifth-generation Californian, Matthew's reporting on the legalization of sports betting began in 2010 with an article for Playboy Magazine on how the NFL was pushing US money overseas by fighting the expansion of regulated sports betting. After graduating from the USC Annenberg School for Communication and Journalism, Matt started his career as a sportswriter at the Los Angeles Daily News. He has written on a variety of topics for Playboy, Men’s Journal, Los Angeles magazine, LA Weekly and ESPN.com.

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