Online gambling in the United States could reach an estimated $267.5 billion this year. While land-based casinos are still popular, online gambling platforms are fast becoming widely-used options. Key technologies are fueling that sector’s growth.
Californians are still on the outside looking in on online gambling. California online casinos and California sports betting both remain illegal, though the latter could be on the horizon if voters choose to allow it in November.
An industry on the rise
The online gaming industry as a whole has grown significantly over the last few years. Access to faster and more reliable internet services, as well as the latest advancements in smartphones, are helping companies stay engaged with customers.
Due to its rising popularity, online casino developers are compelled to come up with more engrossing games that can be played from anywhere.
Take online slot machines, for example. Customers enjoy playing these games from prominent online casinos. And they do it all from the comfort of their homes. This is due to advances in technology that have increased the quality of the online gambling experience.
Five advances, in particular, have fueled the gambling industry’s dramatic transformation:
- Artificial intelligence
- Virtual reality
- Big data
- Blockchain technology
- Advanced cybersecurity
Using AI, video game developers program computers to make decisions and respond to human action. Sportsbooks and online casinos use this technology to enhance a customer’s experience and make things appear as realistic as possible.
Another interesting facet of AI is the AI assistant, which is integrated into online casino platforms. Besides being a guiding companion, the AI assistant has some key functions.
- Recommend games to players
- Offer advice after assessing a player’s progress
- Remind players about important tournaments and offers
In addition, AI plays a critical role in preventing fraud. It’s used to track a customer’s eligibility. Multiple sensors detect the slightest deviation to the facial appearance of a player. It also uncovers activity that could be suspicious or deceitful.
Virtual reality’s selling point is that it enables gambling sites to offer customers hybrid experiences. Hybrid games increase the online experience with a live dealer.
The main purpose is to give the online player an experience close to the one felt at a land-based casino. As a result, this form of gaming is becoming increasingly popular.
Several gaming sites are using augmented reality to engage players. This unique experience allows bettors to be in the same room as the other people they are playing against.
Arguably the most important technological advancement has been the capability to utilize big data. The ability to analyze large data sets to reveal patterns, trends and associations has greatly aided organizations and players.
Online operators track user behaviors to customize interactions so each player enjoys a unique experience. Every player has specific skills and will prefer to play certain types of games. By figuring out their players’ preferences, online casinos can foster better relationships with them.
For operators, big data allows them to track overall game activity. Knowing which games are played the most and which ones should be removed can increase profits and save costs.
Blockchain technology helps maintain a secure and decentralized record of transactions. It guarantees fidelity and security without the need of a trusted third party.
Reports reveal that deposits made using blockchain technology are more secure and less likely to be fraudulent. That protects platforms and encourages more engagement from clients.
Cyberattacks are the biggest challenge online casinos have had to contend with in recent years. Protecting a customer’s personal information as well as the money they deposit are essential to online operators. These are what hackers are most interested in.
Thankfully, cybersecurity has improved the last few years. Players can help by making sure they’re playing at a site that takes cybersecurity seriously.
Online operators will have to stay on their toes and invest in the proper protocols and tools to make sure their platforms aren’t breached.