The official fantasy sports partner of two Southern California professional sports franchises has now doubled its footprint. Monkey Knife Fight (MKF) has inked a deal with AEG to add two more professional teams to its portfolio.
MKF is now the exclusive DFS partner for the Los Angeles Galaxy and the LA Kings. It’s clear that the company is all-in on dominating the market in terms of daily fantasy sports in California.
Exposure at an all-time high for Monkey Knife Fight in So-Cal
If you’re a fan of professional sports in Southern California, it will be hard to miss MKF soon. The brand already had sponsorship deals in place with the Los Angeles Chargers and San Diego Padres before its most recent round of partnerships.
AEG, which owns the Galaxy and the Kings, has now made MKF its exclusive fantasy sports provider as well. That means fans will see MKF ads in several places.
In addition to the MKF logo on the Galaxy and Kings’ social media accounts, the brand will have a presence on the teams’ websites as well. As far as offline exposure goes, the logo will grace the ice at Kings games, for example.
For those unfamiliar with the company, Monkey Knife Fight is an online fantasy sports provider seeking to disrupt the industry dominated by DraftKings and FanDuel. It differs from those companies because instead of competing with the other players in contest pools, the opponent in its contests is the house.
How MKF is different and why that matters
For example, the website will simply pose a question of whether Kings forward Tyler Toffoli will score a goal in a particular game or not, and how much it costs to buy into the contest. If your prediction was no, and Toffoli doesn’t score in that game, you win. If he were to score, MKF would keep your entry fee.
DraftKings and FanDuel DFS contests, on the other hand, typically ask you to construct a roster from a pool of players, pay an entry fee, and then hope your roster outperforms those of dozens or hundreds of other players. The different product has MKF on the rise.
It’s uncertain whether the additional exposure will lead to a greater market share in California. Yet, these partnerships should absolutely bring a greater number of eyes to the product.
MKF’s games strongly resemble traditional sports betting, which may grab some of that market for the time being. There won’t be any legal sports betting in California for at least three more years, and even then, it may not include online wagering.
Monkey Knife Fight’s commitment to marketing itself in Southern CA is unquestionable. If it can secure that market, it may be a step toward dethroning one of the two companies that currently rule the industry.