Legendz, a new social casino platform, is preparing to debut in California. In October, it will enter a competitive market with over two dozen other social and sweepstakes casinos already operating in the state. What sets Legendz apart is its appeal to California’s large Spanish-speaking community.
The California sweepstakes platform will be available in both English and Spanish. That means Legendz is positioned to attract a significant portion of the state’s Latino population, which makes up around 40% of California residents.
According to the U.S. Census Bureau, approximately 28% of Californians speak Spanish at home, making it the second most common language in the state.
By offering a Spanish-language version of its platform, Legendz is catering to this sizable demographic and is aiming to differentiate itself from its competitors in the crowded social gambling space.
What else makes Legendz unique?
Legendz will offer a free-to-play experience where players can enjoy thousands of casino-style games, including slots, table games, and live dealer options.
The platform also features a unique game series, “Legendz Originals,” designed specifically for its users. Unlike traditional online casinos, where players gamble with real money, Legendz operates as a sweepstakes casino. Players will use Gold Coins to play for fun or Sweeps Coins, which can be redeemed for cash prizes.
In addition to its extensive game selection due to partnerships with “the biggest game providers,” Legendz promises top-tier navigation and mobile experiences. That should ensure smooth gameplay across both desktop and mobile browsers plus fast checkout options for redeeming rewards.
Legendz’s founders are well-known in the online gambling industry
Legendz was founded by a trio of Swedish iGaming veterans — Henrik Persson Ekdahl, Mikael Harstad, and George Westin — who bring decades of experience from some of the biggest names in the online gambling industry. The founders have deep roots in successful betting and casino ventures, positioning Legendz for a strong market entry.
Henrik Persson Ekdahl is well-known in the industry, having served as the interim CEO of Catena Media, the owner of PlayCA and other prominent platforms.
Mikael Harstad and George Westin also come from high-profile roles within the gaming space. Harstad has held key positions at Betsafe, an international online gaming company that offers sports betting, poker, and casino games. Westin, a co-founder of Hero Gaming, became known for innovative gaming products and a player-centric focus.
The legal landscape: sweepstakes casinos in California
Sweepstakes and social casinos like Legendz are legal in California.
They use a model where players do not directly purchase in-game currency for cash prizes. Instead, they receive free Sweeps Coins through various promotions or purchases of Gold Coins, which are solely for entertainment purposes. These Sweeps Coins can then be used to play casino-style games and potentially be redeemed for cash or gift cards.
This sweepstakes model allows Legendz to offer casino games otherwise prohibited under California law. Since the platform adheres to local sweepstakes laws, it provides a legal alternative to traditional online gambling in the state.
Spanish option give Legendz advantage out of the gate
Legendz is set to launch within weeks with the aim of quickly capturing the attention of California’s gambling community.
By tapping into the state’s large Spanish-speaking population and offering a comprehensive selection of games with the opportunity to win cash prizes, Legendz looks to position itself as a standout in the growing social casino market.
Ekdahl said in a press release:
“From the start, we have sponsored partnerships, and brand ambassadors as well as radio and digital commercials that will be released across the US. Not to mention our top-notch responsible social gaming options and tools. Through the social and promotional sweepstakes set-up, legendz.com will immediately enter at least 43 states and we expect substantial revenue from day one.”
