A Visitors Guide To Attending UCLA Football Games At The Rose Bowl

Written By Adam Hensley on August 30, 2023
Our comprehensive guide covering all you need to know before heading to the Rose Bowl for a UCLA football game, from playma.com

For more than 40 years, the UCLA Bruins football program has played its home games in Pasadena at the Rose Bowl. The stadium is among the most historic in the country, and is a great venue to watch a game.

If you have plans to attend a Bruins home game this season, PlayCA has you covered.

No, you can’t bet on UCLA football (or any sports, for that matter) in California yet, but there is still a lot to be excited about.

This comprehensive guide outlines everything you need to know about attending a UCLA football game at the Rose Bowl.

Getting to the Rose Bowl

The Rose Bowl is located at 1001 Rose Bowl Drive, Pasadena, CA 91103.

There are a number of ways you can get to the Rose Bowl for a UCLA football game this season. Here are some of the more common options:

405 North

If you’re exiting from the 405 North, you’ll want to take the San Diego Freeway to Wilshire Blvd East.

From there, you’ll go three blocks east to Westwood Blvd. Take a left on Westwood and then in five blocks, you’ll hit the Rose Bowl’s information and parking booth.

405 South

When taking 405 South, exit onto Sunset East. From there, go east toward Westwood Plaza.

From there, take a right and it won’t be long until you hit the stadium’s information and parking booth.

East off Santa Monica Freeway

On the Santa Monica Freeway, you’ll want to exit off 405 North and turn on Wilshire Blvd East. From there, you should go three blocks until you hit Westwood Blvd.

Take a left and then in five blocks, you’ll see the Rose Bowl.

Public transportation options

If you don’t want to drive yourself to the Rose Bowl, public transportation is available for fans.

The BruinBus provides 365-day service across the UCLA campus. You can use the TripShot app to keep track of where busses are located on game days.

Other options include:

  • Long Beach Transit (LBT)
  • LADOT Commuter Express
  • Santa Clarita Transit Commuter Express
  • Antelope Valley Transit Authority

Additionally, a free shuttle is available for those close to the stadium looking for a quick ride. It starts three hours before kick-off on game days, but ceases operation about 90 minutes after games conclude. These shuttles are handicap and wheelchair accessible.

Parking at the Rose Bowl

UCLA football fans have plenty of choices when it comes to parking for a game at the Rose Bowl.

General parking lots open six hours prior to kickoff each Saturday. Those lots are at the golf course, ball diamonds, Area H and West Drive RV parking. Lots close 90 minutes following the conclusion of football games. Because of this, overnight parking is not allowed.

General parking pass

You can purchase a general parking pass in advance from the City of Pasadena for $25. That pass is good at Lot H, Brookside Park and the golf course.

Fans are welcome to buy passes the day of games, but they will cost $30. So, it may be worth it to buy your pass in advance.

Parsons lot

A cheaper option is the Parsons lot in Pasadena. A parking pass for a spot here is $18 if you buy your ticket in advance. Parking passes on game day will cost a maximum of $24.

There is a complimentary shuttle to and from the Rose Bowl available at the Parsons lot. The shuttle runs continuously starting three hours prior to kick-off up until one hour following the conclusion of the game.

Large vehicles

Fans driving RVs are more than welcome to park at the Rose Bowl as well. Passes for RV parking are $150, and you must park in a designated RV lot.

If you’re parking an RV, you must use Linda Vista and Seco Street. The same goes for bus parking, too. These lots open six hours prior to kick-off on game days.

ADA accessible parking

The Rose Bowl has a total of 334 accessible parking spots located in Lots B, D and F.

Fans cannot reserve these spots, as they are available on a first-come, first-serve basis. Those looking to use one of the accessible parking spots must provide a state-issued placard or have a license plate designating their use.

For more UCLA football parking information, call (310) UCLA-WIN (825-2946) or email [email protected].

Tailgating at the Rose Bowl

Fans are more than welcome to tailgate at the Rose Bowl ahead of UCLA home football games.

Parking in designated tailgate areas is available on a first-come, first-serve basis. Once you arrive at your parking spot, your tailgate area may only be in your spot, either in front of or behind your vehicle. All fans must keep the roads and other parking areas free for cars going in and out.

When grilling, you cannot use any sort of an open flame. Charcoal grills are not allowed in the RV parking lot, and all barbecue grills must be off the ground.

Additionally, you cannot participate in any sort of drinking games while tailgating at these spots. Law enforcement will take care of fans exhibiting public intoxication and alcohol impairment while tailgating.

In general, no alcoholic beverages are allowed at these designated tailgate areas.

Choosing your seats

The Rose Bowl is one of the largest stadiums in the country, boasting a capacity of 92,542. It’s a historic venue not just for college football fans, but sports enthusiasts in general.

Premium seating

The Rose Bowl has a number of options for those wanting premium seating. In total, the stadium has 1,200 club seats, 48 four-person loge boxes, and 54 suites.

The two club lounges reside on Level D in both the north and south end zones. Another lounge is at the 50-yard line.

Fans can also hang out in the Blue Moon Club by going through Sections 16-21 at Row 77. They can get there via the west concourse, too.

Student section

The student section for UCLA football games extends from Sections 6-9, which are located along the northeast portion of the field.

The student section in Sections 6-8 goes from Rows N-77. In section 9, it’s only Rows N-25. Students sit behind the opposing bench.

A Young Alumni section is also available directly next to the student section in Section 6.

Traditional seating options

The blue zone extends around the entire stadium and includes options in both the upper and lower levels. These spots begin in the first nine rows.

Finding your gate

You can reach your sets from pretty much any gate entering the Rose Bowl. However, here are the sections closest to certain gates, to help streamline your game day experience.

  • Gate A: Sections 24, 25, 26, and Court of Champions
  • Gate B: Sections 1, 2, 3, 27 and 28
  • Gate C: Sections 4, 5, 6, students, and student will call
  • Gate D: Sections 7, 8, 9, and 10
  • Gate N: Sections 11, 12 and 13
  • Gate E: Sections 14, 15 and 16
  • Gate F: Sections 17, 18, 19, 20, 21, Terry Donahue Pavilion, and Blue Moon Club
  • Gate G: Sections 22 and 23

ADA accessible seating

Accessible seating is available to fans at the Rose Bowl. This is available for those using wheelchairs, walkers, crutches, four-prong canes or oxygen tanks. Service animals are also allowed, too.

The accessible seating pairs one seat with a companion seat. Those spots are located on the east side on the concourse. Tunnels 1, 2, 3, 4, 5, 6, 7, 8 and 28 all lead toward 162 accessible seating options.

On the concourse’s west side, the same amount of accessible seats are available via tunnels 14, 15, 16, 17, 18, 19, 20, 21 and 22.

The Rose Bowl’s field level includes accessible seating as well. Those spots are accessible for wheelchair users through Tunnel 28.

Wheelchair assistance is possible at the Rose Bowl, but is subject to availability. Fans can plan ahead, though. For more accessible seating information and to request wheelchair assistance, get in touch with a Customer Service Ambassador at (310) 825-2946.

You can also text (626) 400-5119 once inside the Rose Bowl. This service is also available at the end of the game.

Tunnel 28

Tunnel 28 is an important place to know when attending UCLA football games at the Rose Bowl. That is because it houses a number of resources for fans.

If you or someone near you needs medical attention during games, the stadium’s first aid is located across from Tunnel 28 on the concourse.

In addition, the lost and found spot resides in the administration office at Tunnel 28, too. Customer service and the police headquarters is also at Tunnel 28.

Best food at the Rose Bowl

Fans can select a number of different options for food while attending a game.

The Court of Champions is a favorite, located at Gate A. Here, UCLA fans will find favorites such as La Calaca Fish Tacos, Spireworks and Chips Guac & Salsa.

The concessions don’t stop there, though, as fans can purchase other options all across the stadium. Popular options include bacon cheeseburgers, bacon-wrapped hot dogs, carne asada, churros, crepes, kettle corn, polish sausage, and teriyaki chicken.

Bottled water, coffee, frozen lemonade, smoothies and soda is also available and the several concession areas at the Rose Bowl.

Rose Bowl bag policy

Fans are allowed one clear bag, along with a small clutch bag. The clear bag can either be a one-gallon ziplock bag or a 12″ x 6″ x 12″ clear bag. The clutch purses must be no larger than 4.5″ x 6.5″ and cannot have a handle or strap.

Diaper bags are permitted, but they will be searched prior to entry.

Clear bags available

Don’t have a clear bag of your own? If you’re a UCLA season ticket holder, you will receive a souvenir logo clear plastic bag from the school, free of charge.

For non-season ticket holders, UCLA will hand out clear bags at the fan assistance tents and security bike patrols outside of the Rose Bowl. These will be available for the first two home games of the season. After that, bags will be available for purchase on the UCLA campus and at the store in Area H on game days.

Additionally, these items, among others, are banned from the stadium:

  • Animals
  • Banners, signs or flags
  • Beverage containers larger than 32 oz./one liter
  • Cans, glass bottles and any alcoholic beverages
  • Drones
  • Laser pointers
  • Noisemakers
  • Umbrellas
  • Outside food
  • Weapons or projectiles

It’s worth noting that fans can bring strollers into the Rose Bowl. However, they cannot be stored in the aisles between seats or underneath seats.

Fans bringing in strollers will have to check them in at the guest services, located at Tunnel 18 or at the checked items tent at Gate C.

How much does it cost to see a game at the Rose Bowl?

Ticket prices vary, so it depends on where exactly you’re sitting for the game. The opponent matters, too, as prices will typically be higher for a rivalry Pac-12 games compared to a non-conference contest.

According to TicketSmarter, the average cost to attend a live event in the Rose Bowl is $347.80. Most tickets, though, start around $15.

Seats located higher up within the Rose Bowl will be fans’ cheapest options this season. For example, tickets for the team’s home opener against Coastal Carolina on Sept. 2  start at $16.

Here’s a quick breakdown of how much it would cost four people to attend a UCLA football game this season at the Rose Bowl:

  • Tickets: $64 (Four $16 seats)
  • Parking: $25
  • Total: $89

These figures are for the season opener, and with the cheapest ticket and parking options. Your price could change based off your ticket and game selection.

Of course, your bill will go up if you purchase any food or drink as well.

UCLA’s 8-clap tradition

One of the longstanding fan traditions for a UCLA football game is the “8-clap.”

Fans will clap eight times and yell the spelling of U-C-L-A, and then shout “Fight! Fight! Fight!”

If you graduated or even attended UCLA for a brief period, you’re familiar with the clap. It’s something you’re taught as a freshman.

Non-football watching activities at the Rose Bowl

There’s no shortage of things to do around Pasadena if you’re in town for an extended stay before or after a UCLA football game.

Norton Simon Museum

If you’re looking to brush up on your culture, the Norton Simon Museum is a great option. It’s located at 411 W. Colorado Blvd.

It’s open noon-5 p.m. Sunday, Monday and Thursday. On Fridays and Saturdays, it’s open from noon to 7 p.m. The museum is closed on Tuesday and Wednesday each week.

Old Pasadena

Old Pasadena is another great option for sightseeing, with its fantastic architecture. Travelers can have their pick of food and many different shops around the area.

Fan etiquette at the Rose Bowl

The Los Angeles Sports Council Task Force on Fan Behavior has a set of guidelines for those attending games at the Rose Bowl.

The task force’s guideline consists of ten rules:

  1. Don’t use profanity or other offensive language
  2. No smoking outside of designated areas
  3. No excessive intoxication/alcohol consumption
  4. Do not bring any prohibited items
  5. Fans cannot throw items or liquids onto the field
  6. Fans must also refrain from getting onto the field
  7. No fighting or any kind of threatening behavior
  8. Fans must present their tickets to event staff if asked
  9. No reselling of tickets at the Rose Bowl
  10. Any sort of state or local law violation

Fans refusing to comply with any of these rules may face ejection from the stadium.

If you wish to report fan misconduct, you can text (626) 400-5119 from inside the stadium.

Choosing your UCLA uniform number

UCLA football fans will have no shortage of uniforms to choose from heading into the 2023-24 season.

From current players to past legends, here’s a look at some of the best jersey numbers to rock inside the Rose Bowl:

  • #53 —  Darius Muasau
  • #15 — Laiatu Latu
  • #1 — J. Michael Sturdivant
  • #33 — Carson Steele
  • #21 — Maurice Jones-Drew
  • #8 — Troy Aikman
  • #79 — Jonathan Ogden
  • #28 — Jackie Robinson
  • #51 — Randy Cross

2023 UCLA Bruins home football schedule

  • Sept. 2: Coastal Carolina
  • Sept. 16: North Carolina Central
  • Oct. 7: Washington State
  • Oct. 28: Colorado
  • Nov. 11: Arizona State
  • Nov. 25: California
Photo by AP Photo/Doug Benc
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Adam Hensley

Adam Hensley is a journalist with experience covering online sports betting and gambling across Catena Media. His byline has appeared in the Associated Press, Sports Illustrated and sites within the USA Today Network.

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